Salary: Unpaid

Location: London, with hybrid working available

About us

At Blue Education, our unwavering mission is to empower students on their journey to academic excellence and personal growth, guiding them toward the realisation of their dreams to attend the world's most prestigious universities.

We recognise the unique challenges that international students face, from mastering complex subjects to adapting to new cultures and educational systems. Our commitment is to provide comprehensive, personalised, and culturally sensitive tutoring services that foster confidence, competence, and global-mindedness.

Our core values drive our mission:

Excellence: We uphold the highest standards of academic rigour and teaching excellence, helping students achieve their full potential and stand out in competitive admissions processes.

Diversity and Inclusivity: We embrace and celebrate the rich tapestry of cultures and backgrounds that international students bring, fostering an inclusive environment where every student feels valued and supported.

Individualised Approach: We understand that every student is unique, and we tailor our tutoring to their specific needs and goals, nurturing their strengths and addressing their challenges.

Global Perspective: We instil a global perspective in our students, preparing them not only for academic success but also for a life enriched by cross-cultural understanding and collaboration.

Continuous Learning: We are committed to the continuous development of our tutors and the evolution of our teaching methods to stay at the forefront of educational excellence.

At Blue Education, we are not just tutors; we are mentors, advocates, and partners in your educational journey. Our ultimate goal is to see our students thrive academically, gain admission to the world's top universities, and go on to make meaningful contributions to society.

"Together, we'll turn dreams into achievements, one student at a time."

The Role

As a Marketing Intern for Social Media & Data Analytics, you will play a key role in driving our digital marketing efforts and data-driven decision-making.

Responsibilities

Social Media:

• Research & User Interaction: Stay updated on social media trends to create timely, relevant content, and respond promptly to user comments and messages to foster engagement and build trust with our audience.
• Content Management & Campaign Execution: Schedule and publish posts on WeChat according to the content calendar, ensuring consistency and engagement, while assisting in the planning and execution of social media campaigns to grow our audience.

Data Analytics:

• Performance Tracking & Audience Insights: Use analytics tools to monitor social media performance, identify key trends, and research audience behaviour to improve targeting and messaging.

• Effectiveness Evaluation & Visualisation: Conduct regular evaluations of campaign effectiveness and user growth, reporting insights to the Marketing Coordinator, and present findings in visually appealing formats to guide marketing strategies.

Qualifications And Competencies

Education:

• Bachelor’s degree (or currently enrolled) in Marketing, Business, Data Analytics, Communications, or related fields.

• Master’s degree preferred, particularly in data analytics, business intelligence, or marketing analytics.

Technical Skills:

• Proficiency in Social Media Platforms and Tools:
•  Hands-on experience with platforms like WeChat, Xiaohongshu, and TikTok. Familiarity with their analytics dashboards and engagement tools.

• Analytics Tools Expertise:
• Proficiency with Analytics Tools: Basic to intermediate knowledge of Excel (including pivot tables), with experience in specialised tools like Sensors Analytics, GrowingIO or WeChat Official Account Analytics being highly desirable.
• Understanding of data visualisation software (e.g., Tableau, Power BI) is a plus.

• Soft Skills:
• Strong written and verbal communication skills in English; Mandarin proficiency is a significant advantage for working on Chinese platforms.
• Analytical Mindset: Ability to interpret data insights and propose data-driven strategies.
• Attention to Detail: Ensuring accuracy in data reporting and analysis.
• Creativity & Initiative: Proactively generating ideas for improving campaigns and performance tracking.
• Collaboration & Independence: Comfortable working both in teams and autonomously to meet goals effectively.

What We Offer

• Real-world experience in social media marketing and data analytics.

• Mentorship and support from experienced marketing professionals.

• Flexible hybrid working arrangements.

• Opportunity to make a meaningful impact in the education industry.

If you are passionate about helping talented young people achieve their potential , we encourage you to apply for this exciting opportunity today!